Get inside the mind of shoppers and discover the secrets of retail buyers

Join our RETAIL GROWTH SAFARI - with people who have been there and done it!

We offer a unique and fully immersive experience helping you to see, understand and build that knowledge into your business growth strategy.

More fun when you know how!

We often say that you can find the truth at the fixture, and determine what is happening at the store on the front face as well as behind the scenes; to see what’s going on in the category, as well as for your brand in a sea of products.

Spend the day thinking “SHELF BACK” helping to understand your consumer or shopper’s PATH TO PURCHASE with greater clarity, and the customer journey they might take to find your brand, and your product range.

It has been eye opening, I never get time to really engage with shoppers and stores to fully understand how decisions are taken by people when they are in full flight selecting their purchases. Getting to know how buyers think and act is also critical to success
— Sam, Managing Director

Our escorted tours offer you learnings around what to look for and how to interpret what you see.

We compare and contrast different approaches to ensure you are better informed to make the right route to market decisions.

Upcoming events

  • Retail Growth Safari

    Wednesday 17th September 10:00AM - 2:00PM

    Join us in Exeter as we view two different supermarkets through the eye of the retailer and the shopper. The more that you can understand these two perspectives, the better placed you will be to grow your sales.

  • Christmas Seasonal Safari

    Wednesday 12th November 10:00AM - 2:00PM

    Retail opportunity is increasingly about the occasion and planning for Christmas is a year round activity. On this tour we’ll be looking at this years in store execution to pick out learnings ready for you to use in 2026.

We help you determine:

Where to Play

Right markets, retailers, categories and channels

How to Win

With smart strategy and sustainable execution

Approach

Insight-led, impact-focused, future-fit planning for resilient food & drink businesses