We help you to achieve your commercial objectives right along the value chain, end to end.

We provide sales and marketing services which help you take control of your category and brand growth in our digital first world - and do so at pace:

  1. We create solutions by highlighting opportunities at a strategic level for category and brand growth

  2. We identify the consumer imperatives to translate into product innovation and marketing activities

  3. We formulate and execute commercial plans which will deliver you competitive advantage to increase sales

We believe that putting your key stakeholders at the centre of what you do will reap rewards

 

ESTABLISH CATEGORY NEED AND DEFINING POSITION

Aiming for disproportionate brand and portfolio growth, and a place at the category table in retail and foodservice.

BUILD A STRONG BRAND AND RELEVANT PORTFOLIO

Attaining the relevant equity and commercial value whilst driving innovation and balancing your range.

ACTIVATE SEAMLESSLY ACROSS ALL CHANNELS AND CONNECTIONS

Sustainably growing consumer usage, shopper purchase, expert and influencer endorsement, and strong buyer relations.

We enable you to see and implement commercial excellence through all the “lenses”

From category level opportunities, through to brand discovery and optimising your portfolio, on to consumers, experts, influencers, shoppers and customers.

Category

Establishing the category. Assessing, defining and quantifying the opportunity and risks for a selection of product groups typically linked together, ready for brands to aim for competitive advantage to help sustainable growth .

Brand

Brand building. Analysing, objectifying and deciding the purpose and key initiatives which will enrich brand equity and drive a profitable sales trajectory whilst delivering vitality and core portfolio for consumers, shoppers and retailers - through related experts and influencers to help with connections across all moments of truth.

Consumer

Appealing to consumers. Developing robust plans to ensure brand growth by attracting more consumers to adopt the brand on every consumption occasion, improving loyalty through all relevant touch points.

Shopper 

Relating to shoppers. Evolving strong “clicks and bricks” initiatives to be first consideration and choice at point of sale and transaction for shoppers, understanding the shopping journey and communication requirements across all connection points to improve frequency and weight of purchase.

Customer

Communicating with buyers. Understanding and targeting the correct route to market through retail channels, and supporting the brand throughout the relevant customer eco-system to ensure a sustainable business and brand.

And we bring the supply chain & logistics know -

how you need to deliver excellent customer service

Assembling your supply chains, understanding the parts that each actor plays from raw and packaging material suppliers to co-manufacturing partners and logistics providers and speaking the language of industry.

Raw and packaging material suppliers

Mapping the supply chain from farm to fork, assessing and managing opportunities and risks. Considering the impact of availability, economic and social & environmental issues for your brand.

Co-manufacturing partners

Finding suitable partners to develop and manufacture products for your brand. Seeking and fostering collaborative relations that bring mutual benefit, providing clear accountability that protects food safety, food quality and product cost.

Logistics providers

Identifying and commissioning routes to market that assure customer service as your business grows.

Its 2024, the perfect time to improve your value chain

Ensuring a seamless journey for your brand between the real and virtual worlds we live in