As the initial excitement has subsided, a new feeling of responsibility has emerged. We feel responsible for delivering more impact and living up to our potential for all our stakeholders, and we want to build a business that does better and does good! So rather than wait to share an annual impact report we thought we'd share some of what's been going on inside Maia - on our post-certification journey.

Certified B Corporations are businesses that prioritise social and environmental impact, transparency, and accountability in addition to profit. Here’s our experience of the start of the journey to becoming a B Corp, why it has been a good decision for our business already, and where we are going next

When we started our business, our intention was to have a clear set of objectives to aim for, track and measure ourselves against and strive to make improvements in order to ensure we are always having a positive impact in our world.

Brand lead sustainability is the future for marketers and business owners - and here’s why it is so important to focus upon and follow the 3Ps model in balance to make the difference.

For sure you are hearing the acronym ESG more and more: three little letters with a very big meaning in our world today - Environment, Social and Governance.

Sustainability is being talked about as “the latest trend” - but it is more than a fad. For some time it has been a strategic business imperative, and one that highlights the critical success factors in every company, no matter its size and scale.